As many of you know, I'm aiming to get 120MM clicks for my clients, or 100% YoY growth this year. So I've been looking at ways to fix all the Organic Search attribution drama. And what I found is simple for most SaaS: if a startup is not paying close attention, the attribution will made to the payment gateway (stripe or paypal), so you need to configure it properly. If you already did the setup, you should be able to track the conversions. These are the screens I check the most in GA4....
2 months ago • 1 min read
The Rank Enhancement is a simple process to help you rank higher for content published in the past. The whole idea is to do a minimum effort to squeeze the most out of your SEO lemons. It's the best ROI I get for my clients. I explain a little bit what we've done for these clients in the following video: This is not impossible to streamline, but it's best done on a case by case basis. It uses different data points from Google Search Console, Analytics of any kind, rankings, and other...
3 months ago • 1 min read
Half of my clients open up the SEO conversation asking about freaking backlinks. "A few months ago I paid a guy 2,000 to place some backlinks, the DR is higher now, but not the traffic." "I paid 10K to these backlink builders but nothing happened" Of course you didn't get more traffic. You want to know why? Because most backlinks sellers are arbitraging on your need to rank, and 99% of them know NOTHING about SEO. I call them a SCAM, because when they are done by these ignorants they can...
5 months ago • 1 min read
Most Entrepreneurs can't progress in SEO because they don't plan their content. This lack of planning comes from a lack of knowledge or time. Most don't know that building a one—to two-month Content Roadmap should take no more than 4 hours. If you get a good Content Roadmap, then the SEO path is easier: you get your VA or writers to publish. Totally hands-off once you've done this. If knowledge is missing, here's a very basic Content Roadmap framework to work it out: Step 1 — note down 20...
6 months ago • 2 min read
When I started doing SEO, I quickly saw an opportunity. I drip-published a travel blog and it ranked quickly. So I thought if I wrote more, then I'd had more rankings. And that's what I tested. Instead of writing a post every week, I created dozens of pages and launched them all together between October and December of 2009. Then I forgot about it and when I checked a year later surprised me: I was earning a living as an SEO! (About €1.000 back then) Based on these learnings, I created a...
6 months ago • 1 min read
Focus on content strategy, not on SEO. As an SEO newbie, I was guilty of spending hours "doing" everything. I would end the day feeling bad because I didn't complete a thing. You see, in SEO, it's easy to spread yourself too thin. Because there are always more things to do: Technical SEO Keyword Research Writing Articles Checking competitors Etc. I'm not the best technical person or the best SEO writer, but I'm good at setting strategies and making things happen. So I changed my mindset. I...
6 months ago • 3 min read
This week has been awful for my SEO agency. 2 clients churned. The main reason? They were spending above their means, in the hope that SEO was going to bring more traffic, faster. But that's not how SEO works. You need to have a good foundation and good enough data to invest in SEO for the long run. If you don't have that, then the best is to not invest in SEO -yet-. Let me give you 3 examples from €58 to €700K 1) One year ago I published a handful of pages with products' comparisons to earn...
6 months ago • 2 min read
If you want to learn the basics of Topical Authority, you should know how to create a Semantic Network. Let's see a 4-Step Guide to creating one with new and old content Definition: a layer of machine-interpretable metadata so that computer programs can predictably derive new information (IEEE Computer society) Example of a Health and Wellness WebsiteYou run a website focused on health and wellness. Your content ranges from nutrition and diets to exercise routines and mental health advice.How...
6 months ago • 1 min read
“Where focus goes, energy flows. And where energy flows, whatever you're focusing on grows. In other words, your life is controlled by what you focus on.” — Tony Robbins Even if it's corny, I believe strongly in the above quote. I’ve experienced this both personally and professionally. Go to a gym session and then check your arm: the muscle it’s tense after a nice workout. Even if not visible to others, you can feel the growth, and it builds enough confidence in the process to go to the gym...
6 months ago • 1 min read
